Indonesian born designer, Rinda Salmun gained her bachelor degree in Fine Arts from Bandung Institute of Technology, Indonesia, where she specializes in experimental painting and aesthetic studies. However, fashion has always been one of her greatest interest, in which, she would use some fashion-influenced elements into her paintings. She then completed her Masters degree in Fashion at Ravensbourne College, London where she explored and experimented more on the correlation between fashion and art. Rinda’s experiences include working in the fashion industry in Indonesia, Singapore, and London. From Giles Deacon, Giorgio Armani, Natascha Stolle and Adjie Notonegoro. Her work was selected at several global fashion events, such as Fashion Mavericks during London Fashion Week 2010, Ringstrassen Gallerien Award in Vienna, Austria, Jakarta Fashion Week 2013, Jakarta Fashion and Food Festival 2014 and participating in International fashion trade shows such as the Blueprint Singapore 2013 and Taipei in Style 2014. Moreover, Rinda's collections have been featured in several fashion medias in Indonesia. Rinda has also been featured as one of the designer to watch in the future from a German based publisher in a coffee-table book called, Alt Cramer’s Fashion 2, that was published in 2012.
The Rinda Salmun brand has a design philosophy that is rooted in the designer’s fine arts background. Her objective is to create "wearable art”; creating and experimenting on art forms through the medium of clothing for everyday wear. As a painter and designer, Rinda’s inspirations came from a mix between the world of fine art and fashion with influences in contemporary fashion trends. The Rinda Salmun collection offers silhouettes with strong bold lines, mix panels of fabric and patterns within a style, that accentuates a women’s curve and usually by revealing just enough to the imagination; edgy-sultry yet trendy and modernly-conservative. It is also about defining the ways in which clothes can be at once strong, bold and rather masculine, but also sweet and feminine.