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Ninung Trihamtoro, the owner and designer of NOKI has a vision of introducing a wider range of ethnic fabrics, looking at how most people only associate ethnic with Batik. As diversed as our nation is, NOKI attempts to offer diversed taste of ethnic fabrics through the collections. 

The designer incorporate Songket, Batik, Ikat and other ethnic fabrics into her designs, which is in line with the aim of modernizing tradition through the union of timeless ethnic beauty and modern-day look. 

NOKI targets young female professionals who are always in a mission of finding affordable, comfortable and yet unique pieces that can be styled in multi-ways for multi-occassions.