Let me begin by saying that I’m not a gusher. I don’t gush. I’m super stingy with my compliments. If you work in the fashion industry, you’d understand. Sometimes you’re so engrossed in the scene, you become immune to mediocrity. You approach designs methodically…with a removed but acute alacrity—you see tulle and you think Comme Des Garcons Fall Winter 09, you see fringe and you think Jil Sander Fall Winter 08. You know what I mean. There’s a drone in your head from the parade of monotonous so-so designs. BUT the first time I became acquainted with Sapto’s work, something in me clicked. What followed was a near maniacal obsession with the man whose designs got me feeling excited about fashion all over again.

Being the official blogger of JFW 09/10 does have its perks. I got Sapto to agree to an exclusive interview just for y’all. Enjoy!

How did you start your career in the Fashion Industry?

I graduated from ESMOD then spent most of the time trying out different things—I was a costume designer, stylist, make-up artist and illustrator. I kept going until I realized that fashion design is the one thing that sustains both my ideas and abilities.

Design Philosphy?

I like to mix two contradictive elements in my design and give it a personal twist. For example, I would infuse a bold design with something soft.

Designers you look up to?

Riccardo Tisci (Givenchy), Nicolas Ghesquiere (Balenciaga), and Haider Ackermann. I find that these designers have their own unique creative direction unlike any other designers out there. I also admire that they are both critically and commercially successful. I also look up to Biyan. I am figuring out how to create designs not only as an exercise of idealism but also as a successful business venture.

What kind of woman do you design for?

Well, so far my label, Sapto Djokokartiko Couture is a made-to-order line so I try to improve upon my clients’ personal styles. This year, I’m trying to gradually introduce my own style. I like playing with the idea of masculinity/femininity. My designs are generally clean but I’d add interesting details whether it’s the fit or volume. I’m not a big fan of bright colors. I’m more of a monochromatic person—black, gray, etc.

What are your future goals?

I’ve only been working on my label for 2 years but I’m planning several lines for 2010, among them a Ready To Wear and accessories line. Another dream of mine would be to design for a house that’s completely separate from my eponymous line, something more wearable for the masses.

Any challenges you may have faced so far?

I’m more of a conceptual person. Management’s not really my forte, which is why I need support in management/promotions.

What do you do on your down time?

Clubbing (laughs). I love all sorts of music, especially upbeat ones. Lighting and music inspire me. They bring my design concepts to life. For example, this collection I’m presenting at JFW was initially inspired by Joan of Arc but over time—thanks to the music I’ve been listening—the designs become more modern. I can visualize them better and everything just falls into place seamlessly.

How do you feel about being a part of JFW 09/10?

As a newcomer, I’m proud to be able to participate. Hopefully it’ll help expose my work. This is my first show ever so even though I could only present 6 looks; I hope it’ll help me to better understand how the industry works.

So there you go, a more intimate look into Sapto Djokokartiko. Visit his showroom:

Jl. Villa Sawo Kav.17, Cipete Utara. Jakarta Selatan.

+6221- 724804