The Eyecatcher!

Renowned denim brand from UK, Lee Cooper, dynamically participated on the most anticipated event in Indonesia, Jakarta Fashion Week (JFW) 2013, at Fashion Atrium with their new collection, “Selvage Denim”.

This collection distinctly lay on the making process which was used traditional machine from 30s. Superbly, the folding mark would immaculately apply without need to be sewn. This denim could be maintained with special detergent that could only be purchased on Lee Cooper official stores.

Lee Cooper was also launched an exclusive collection inspired by a notable actor in Indonesia, Rio Dewanto, in a long and short sleeve shirt respectively named as Dewa and Ito. Lee Cooper also introduced their luscious Spring and Summer collection in the form of dress, pants, shorts, jackets, and vest. The runway then finished with the presence of Agni Pratistha.