The Best Product in Hairstyles Parade

It is not L’Oreal Professionnel if it does not come up with innovation. Today, Saturday, October 19, 2013, L’Oreal Professionnel officially launched the Super Dust, hair powder that can instantly give extra volume and perfect texture to hair. The launching was held together with the prestigious fashion show, Jakarta Fashion Week 2014.

Collaborated with Estetica Indonesia and a renowned local brand, Hunting Fields, L’Oreal Professionnel presented Runway Hair Parade. L’Oreal introduced the Super Dust and a series of tecni.Art products, which become not only as official products in this year’s JFW, but also as a parade of hairstyle inspiration for Indonesian fashionistas.

The Super Dust meets hairdressers needs in giving the perfect volume and texture of hair in a matter of minutes. Available in a form of powder, the Super Dust allows anyone to get the desired hairstyle in no time. Just strew the Super Dust throughout the hair and get a wide choices of hairstyles that are hapenning today such as faux bob, messy wave, shoulder braid, inverted braid, and ponytail.

 Giving the hair instant power volume and matte texture, no wonder that Super dust became the best JFW 2013 backstage hairstylist product. The hairstylists were Dorris of Sibel Salon (Batam), Fenny of Lie Kuang Salon (Semarang), Indah of Irwan Team Hair Design, Iwan of Salon Iwan (Bandung), and Jeffry Welly of Rudy Hadisuwarno School. (Dessy Ariyanti/Grazia)