The First Choice in Sport

HAY United introduced their first collection “K-K-Krayon!” on the second day of the 2014 Jakarta Fashion Week at the Fashion Atrium of Senayan City. The collection was a creative collaboration of Raisa Corina and Sarah Callista.

To gain benefit and look good when exercising were the inspiration behind the birth of HAY United. The label is indeed addressed for women who are into sports and want to keep fashionable.

HAY United showcased 45 unique designs with vivid and bold color mixing as the main element, such as pink and purple. The playful pattern was also apparent in the short pants, swimsuits, sport bras and jackets.

The cutting emphasizing the female posture and the utilization of light fabric were the two main reasons to choose HAY United when exercising. HAY United also keeps in mind the comfort and body-fit pieces when designing every collection.