The Modern Head-to-Toe Look
For ten years, L’Oreal Professionnel had introduced Color Collection as the hair trend for spring/summer and fall/winter. This time, as the world fashion industry keeps growing, L’Oreal Professionnel introduced IT Looks replacing the previous product. Especially for its second show in the 2014 Jakarta Fashion Week, the brand launched the IT Looks for the 2013/2014 Fall/Winter season. The hair dye colors are full of metallic color palette: silver brown, rose gold, and icy brown. The inspiration did not only come from the runways, but also from the celebrities and street style.
Partnering with Estetica magazine, the “IT Girls of Fashion” show was opened by the hairstyling demo by the Hairdresser Ambassador: Andy Lie, Arie S. Hidayat and Bambang Haryono, Irwan Doke and Lie Kuang. Also spotted on the show was the British hairdresser Nick Malencko. They consecutively demonstrated the hair coloring creations with soft ombre technique (a technique to create a softer ombre look). The creations were Mohawk up do, chignon, maxy volume wavy, and small and big plaits; they were all stunning.
In accordance with the “It looks needs It designers” spirit, L’Oreal Professionnel teamed up with several Indonesian designers in creating the edgy from head to toe look. They were Stella Risa (collaborated with Andi and Arie & Bambang), Rinda Salmun (with Irwan and Lie Kuang), and Peggy Hartanto (with Nick).
Stella’s collection was dominated by black and metallic colors with backless cutting and bold string accent. Rinda showcased a collection with unique layering accent. Meanwhile, Peggy took a bold step with low cut sleeves, back, waist and belly. The audience gave a big applause as the show came to a close.
(Nanis Cahyaningdyah/Women’s Health Indonesia)
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