Designer Profile
Linda Anggrea stands as one of Indonesia’s most influential voices in fashion and entrepreneurship. Beyond her business achievements, she has built a strong presence both online and offline — becoming a sought-after speaker at more than 50 local and international events, where she shares insights on entrepreneurship, leadership, and the future of fashion.
With over 175,000 followers on Instagram, Linda has cultivated an authentic connection with her audience, inspiring a loyal community that resonates with her vision. Her digital influence, combined with her leadership at Buttonscarves and Modinity Group, cements her position as a trailblazer shaping Indonesia’s fashion and business landscape.
Brand
Founded in 2016, Buttonscarves has grown from a modest local label into one of Southeast Asia’s leading fashion and lifestyle brands with a global presence. Known for its modern elegance, distinctive storytelling patterns, and community-driven approach, Buttonscarves redefines modest fashion with innovation, inclusivity, and cultural influence.
The Story Behind Buttonscarves
As the flagship brand of Modinity Group, Buttonscarves has become a cultural movement beyond fashion. What started with collectible scarves has expanded into bags, ready-to-wear, accessories, and beauty, while consistently elevating craftsmanship and storytelling design.
With more than 50 stores across Indonesia, Malaysia, and Singapore, and a strong digital ecosystem of over 1.3M social followers, Buttonscarves has connected millions of loyal customers worldwide. Its international presence includes campaigns and activations in New York, London, Paris, Dubai, and Singapore.
Mission & Responsibility
Buttonscarves is built on four core values: creativity, quality, inclusivity, and community. Every piece is designed to empower women globally while preserving cultural identity and pride.
Buttonscarves is not only about fashion, but also about embracing responsibility in every step. Through the Buttonscarves Lady movement, the brand fosters a community that inspires women to build confidence and a sense of belonging. At the same time, Buttonscarves places ethics at the core of its creative process, upholding integrity in every piece while ensuring fair practices across its supply chain. This commitment extends to environmental consciousness, reflected in the use of eco-friendly packaging, sustainable materials, and durable designs that minimize ecological impact. In this way, Buttonscarves delivers not only beautiful products but also a deeper message of sustainability and social responsibility.
Concept Behind the Collection
From 500+ storytelling scarf designs to genuine leather bags and modern ready-to-wear silhouettes, Buttonscarves offers versatile, elegant pieces that suit both everyday style and international runways. Each product embodies sophistication while staying true to its Southeast Asian roots.
Buttonscarves has also collaborated with leading global names such as Disney and Emily in Paris, and partnered with tourism boards in Singapore, Dubai, and Switzerland positioning itself as a fashion brand that bridges local identity with international relevance.
Cultural Influence & Global Presence
More than just fashion, Buttonscarves has evolved into a cultural force. Its guerrilla activations, viral campaigns, and runway showcases at New York, London, and Dubai Fashion Weeks have amplified Southeast Asia’s voice on the global stage.
By working with global icons and ambassadors like Halima Aden, Putri Marino, Laura Basuki, and Alyssa Daguise, Buttonscarves continues to embody empowerment, inclusivity, and modern elegance cementing its position as a global-ready brand from Southeast Asia to the world.
Contact
Email: info@buttonscarves.com
Website: www.buttonscarves.com
Instagram: @buttonscarves
