Designer Profile
The founder and designer name is Nadya Rizki Amatullah born in Jakarta August 3rd 1984. She graduated from Faculty of Communication Science Padjadjaran University in 2009 and Pusat Pendidikan Desain Bandung majoring in fashion design 2004.
Brand
.nadjani is a contemporary fashion brand established in 2012, known for its bold use of prints, colors, and unique asymmetrical designs. With a mission to create clothing that is cooler, more stylish, and versatile, .nadjani combines limited-edition printed fabrics and high-quality materials into designs that are simple yet modern.
The Story Behind .nadjani
Founded by Nadya Rizki Amatullah, .nadjani has grown into one of Indonesia’s most vibrant ready-to-wear brands. From its roots in Jakarta, the brand has developed a distinct identity built on creativity, craftsmanship, and a playful yet sophisticated design language. With in-house production capacity reaching up to 7,000 pieces per month, .nadjani ensures quality control from concept to final product while sourcing materials from local factories in Indonesia.
Mission & Responsibility
.nadjani’s mission is to bring joy, individuality, and confidence through fashion. Each piece is designed to be more than just clothing—it is a statement of creativity, authenticity, and inclusivity. Supported by a dedicated in-house team of 42 employees, .nadjani continues to champion sustainable growth and community empowerment while expanding its reach both locally and internationally.
Concept Behind the Collection
.nadjani offers a wide range of collections characterized by vibrant prints, layered fabrics, and modern silhouettes. Its creations stand out for their asymmetrical cuts and bold patterns, crafted mostly from premium viscose and cotton for comfort and durability. The brand’s collaborations with artists, local brands, and global icons including Chiel and Syagini highlight its innovative approach and ability to merge cultural narratives with fashion.
With more than 445K followers on Instagram, .nadjani has built a strong digital presence and loyal community, often referred to as .nadjani Friends. Its stores in Bandung, Surabaya, Jakarta, and Bogor, alongside major e-commerce platforms, reflect the brand’s accessibility and influence in shaping modern Indonesian fashion.
Contact
Website: www.nadjani.com
Instagram: @nadjaniindonesia
