Designer Profile
JDi balik setiap siluet lembut dan struktur presisi ROUNN, hadir visi yang refined dan visioner milik Jessica Ariela. Lahir di Surabaya pada 13 Mei 1991, Jessica tumbuh dengan ketertarikan mendalam terhadap dunia mode — memadukan nilai klasik dengan apresiasi terhadap desain yang berdampak jangka panjang.
Lulusan Raffles Design Institute, Sydney (2013) ini memulai perjalanan kreatifnya ketika diajak oleh Ivan, Director of ROUNN, untuk membangun label yang menghadirkan nuansa kemewahan dalam wujud yang lebih dekat dan relevan bagi banyak orang, tanpa kehilangan esensi eksklusifitasnya. “Fashion is for everybody, and I want to bring the sense of luxury closer to people while keeping it chic and refined,” ujarnya.
Sebagai desainer, Jessica dikenal dengan pendekatan yang elegan dan subtle, menghasilkan karya yang tahan lama melalui perhatian mendalam terhadap proporsi dan detail. Setiap karyanya memadukan keanggunan dan fungsionalitas, mencerminkan filosofi ROUNN yang modern dengan sentuhan khas yang membedakannya.
Brand
ROUNN is a contemporary leather goods brand where timeless craftsmanship meets modern design. Rooted in understated luxury and quiet confidence, each creation is thoughtfully made from the finest Italian leather crafted to balance elegance with everyday ease while adapting to any occasion
The Story Behind ROUNN
Founded in Surabaya in 2014, ROUNN has grown organically into a favorite among fashion lovers, creatives, and public figures. With the opening of its first flagship store in 2023, the brand continues to expand its presence globally. Each bag is designed with thoughtful detail and personal touches, embodying a companion that lasts beyond trends—both for daily life and special moments.
Mission & Responsibility
ROUNN’s mission is to redefine modern luxury by blending timeless style with functionality. More than just accessories, its pieces reflect authenticity, sustainability, and enduring value designed to elevate the wearer’s lifestyle with confidence and distinction
Concept Behind the Collection
ROUNN offers signature pieces such as the Bao, Callie 30, and Oslo, each reflecting the brand’s DNA of elegance and utility. Its collaborations with notable figures including Olivia Lazuardy, Sandra Dewi, Richard Kyle, Nagita Slavina, Jovi Adhiguna, and Allegra have further strengthened its creative expression, bridging personal style with universal sophistication.
Every collection is not only about fashion, but about storytelling capturing individuality, elegance, and the timeless confidence that ROUNN represents.
Contact
Website: www.rounn.com
