Designer Profile
Yessi Kusumo dan Randy Wahyudi Sastra.
Brand
Didirikan pada 2011 oleh Yessi Kusumo dan Randy W Sastra, Shop at Velvet merancang dan memproduksi koleksi pakaian yang mencerminkan perspektif tentang etika, bebas dari batasan estetika yang superfisial. Serangkaian koleksi yang memancarkan kemewahan namun tidak berlebihan.
Shop at Velvet menargetkan wanita berusia 15-50 tahun. Sebagian besar dari mereka adalah masyarakat urban yang menjalani gaya hidup sibuk. Karena keterbatasan waktu luang, mereka lebih memilih berbelanja secara online daripada di toko fisik. Mereka peduli dengan mode dan menginginkan gaya yang elegan tapi kontemporer. Pekerjaan mereka menuntut penampilan yang rapi, sehingga mereka memilih berbelanja di Shop At Velvet.
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Founded in 2011 by Yessi Kusumo and Randy W Sastra, shop at velvet design and compose collections of clothing to the degree that reflects a certain perspective of manners, unburdened from superficial aesthetic constraints. A series of collections that oozes luxury but never ostentatious.
Shop at Velvet targets women ranging from age 15 to 50 years old. Most of these people are city dwellers that lead a busy lifestyle. Due to their absence of free time, influencing them to make their purchases online rather than in-store. They are fashion conscious and have a desire for an elegant yet contemporary style. Their jobs demand a well-dressed appearance, hence their desire to shop with Shop At Velvet.
Contact
Instagram dan TikTok: @shopatvelvet
