TOP White Coffee for Modern Lifestyle

Records from LPEM UI in 2013 showed that coffee consumption of Indonesian coffee reached 1kg/capital/year. From ICO’s record (International Coffee Organization) published the ever growing of coffee drinker in Indonesia: it was bigger than global consumption (Indonesia 8%, global 6%). In the last 10 years, coffee industry in Indonesia has been thriving. The coffee-by-products also has raising consistenly; TOP Coffee from Wings Food one example.

Top Coffee has a new variant, Varian, suitable for people with have sensitive stomach “TOP White Coffee is made from high selective coffee beans with perfection composition that safe for stomach. We have this tagline: “Drink it many times, no cranky stomach,” said Tan Yen Man, Marketing Manager of TOP White Coffee at its talkshow in Fashion Atrium Senayan City.

At Jakarta Fashion Week, TOP White Coffee, becomes the official brand coffee: giving away free drinks in Fashion Tent, selling take away products at 8th floor of Senayan City, and handing out exclusive tumbler for designer and models. “This tumbler is really helpful to keep our coffee warm,” said Kesya Moedjanan, creative director of LOTUZ. Kesya was one of designers who collaborated with TOP White Coffee in presenting her latest collection at Jakarta Fashion Week. And since the TOP White Coffee’s brand ambassador is Abimana Aryastya, for the first time Kesya unfolded menswear. “I still used the similar fabrics for ready-to-wear’s women, but in suite sytle,” added Kesya. At her show with Wing Group, Kesya presented 13 ready-to-wear in nude, white, black and 3 maroon dresses.