Fres N Natural Campaigns

Jakarta, October 23, 2017. Fres N Natural is hailed as Official Fragrance in its debut participation at Jakarta Fashion Week 2018. Through its "This is Me" campaign, the perfume brand asks young women to build their self confidence and have courage to be themself. "This is Me" was taken as fashion collection theme, presented at Jakarta Fashion Week 2018.
 
The collection is a colaboration work between Fres N Natural with a talented designer, Friederich Herman. The melodrama design the collection has has wowed the audiences. The Spring/Summer 2018 collection titled “The Burst of Personalities Within" came from great social stress a modern young woman is facing day by day. So great she forgets to look amazing, interiorly and exteriorly. The blue color domination served the theme well.
 
Magie Susanto, the winner student of “School to Runway” competition, Fres N Natural created, had an opportunity to walk on the runway. She looked astounding, full of confidence, and social stress-free, while wearing the collection.
 
At the same time, Fres N Natural launched its series of product, confirmed Merry Christianty, the Product Manager of Fres N Natural. Interestingly, Fres N Natural provides a tool to test your personality at its counter in Fashion Tent. Such tool is meant to draw visitor’s attention and trigger enthusiasm when watching Fres N Natural and Friederich Herman’s collaborative collection.
 
Original writer: Tika Nuranisa/Reporting Team of Jakarta Fashion Week 2018
Translator: Dolly Sylvia/Tim Liputan Jakarta Fashion Week 2018