Himpunan Desainer Interior Indonesia Speaks Up at Jakarta Fashion Week 2018

Himpunan Desainer Interior Indonesia (HDII) or Interior Designer Association of Indonesia bears great responsibilty in Jakarta Fashion Week 2018, designing various areas used. The main objective is to create synergy between interior and fashion design.

Today, many Indonesia designers jump into the market by opening a store, either jointly or independently. However, the market penetration will be hard if the products are not properly displayed to attract consumer’s attention. 

"In retail world, interior design plays critical role to make a product looks more compelling. Right placing, perfect visual merchandising, and sufficient lighting composition are among the ways," says Chrisye Octaviani of Bitte Design Studio on HDII talkshow at Fashion Atrium Senayan City, Monday afternoon (23/10/2017).

Adding to it, Chrisye gave some tips for young designers. There is a tendency that fashion label business does not need physical store, only workshop or online store. In exchange, they participate in burgeoning bazaars dan pop-up stores, renting temporarily small space for the labels displaying and selling its collection.

"I suggest them, the labels that quite oftenly participate in such events, to invest in easy-to-move, multifunction long lasting furniture. Forget not to create design and colour as neutral as possible to anticipate the ever-changing collection" concludes Chrisye.

Original writer: Zea Zabrizkie/Reporting Team of Jakarta Fashion Week 2018
Translator: Dolly Sylvia/Reporting Team of Jakarta Fashion Week 2018