Lion Parcel Supports The F Thing at Jakarta Fashion Week 2018

Giving his speech at the opening of the major fashion week in Indonesia and the biggest in Southeast Asia, Jakarta Fashion Week (JFW) 2018, on October 21, 2017, the Chief of Indonesia Creative Economy Agency (BEKRAF), Triawan Munaf said, "The more I visit places in Indonesia, the more I am certain that our future economy strength is sourced in our ability to manage its various cultures."

Warmly responding Mr. Munaf’s speech, Farian Kirana, the CEO of Lion Parcel confirmed than every innovation Lion Parcel has done is meant to simplify the delivery, giving convenience to its customers. Lion Parcel is the exclusive partner of The F Thing, an Indonesian community based fashion e-commerce that has three main concepts, namely Fashion, Fusion, and Forward. On the first day of Jakarta Fashion Week 2018, The F Thing presented its three labels: Lovo, Noho, and Legiteamate.

Legiteamate started the show. Valencia Tanoesoedibjo, the COO of The F Thing, explained that the collection was inspired with Y generation, that once invaded people’s mind-set. The collection consists of T-shirts, swearshirts, jackets, and trousers with prints accent. Sporty and monochromatic impression is strongly imprinted in the collection. 

In the second sequence, Lovo amazed the audiences with its “Quaintrelle” theme. The designer apparently was mesmerized with the femininity of woman who embraces her shape as it is. The combination colours of red, black, broken white, among others, prettify the lines meticulously designed for woman shape to boost the confidence.

Lastly, Noho introduced its “Audacity” theme collection. Fit to its name, the collection impregnates the meaning of taking risk as boldly as living it. The new collection is addressed to independent, risk taking, and metropolitan women. Highlighting the theme, the collection is dominated with black, grey, and white colours. Design-wise, it takes deconstruction approach with classic touch, integrating modern and classic worlds with its highly fashionable cut. Unlike, Legiteamate, Lovo and Noho left us softness, simplicity, and modernity.

As a fashion e-commerce, The F Thing has visionary objectives, namely inspiring and empowering young generation to continuously think creative, making breakthrough in your own field, and possessing resilient mind-set and spirit when facing problem. All at once were represented in sporty, simplicity and modern spirits. Three spirits that define the whole collection of The F Thing that night.

Original writer: Febri Fazriati/Reportage Team of Jakarta Fashion Week 2018
Translator: Dolly Sylvia/ Reportage Team of Jakarta Fashion Week 2018