Transforming Toyota Sienta to a Dress

Toyota released All New Sienta that is expected to be the chosen car of high mobility young urban. Observing fashion industry market that has consumer with active lifestyle, Toyota Sienta collaborated with three designers of Indonesia Fashion Forward, known for their minimalist and elegant style, namely Andhita Siswandi, Eridani, and Albert Yanuar.

It is the second work-together with Andhita and Eri for Toyota Sienta. At the last Pesona Ramadhan Fashion Delight, the two young designers, who are really smart in boxing femininity in their works, were asked by Toyota Sienta to show their collection suited to its consumers. For a decade celebration of Jakarta Fashion Week, the designers involved created their creation interpreting Toyota Sienta best feats.

Andhita let go of her signature feminine palettes, and picked dark blue instead, working with satin and denim. Embellished with crystals and shiny beads, her signatures, the smart casual collection seemed to scream out exploration freedom, the first beast feature from high mobility Toyota Sienta.

Targeting more mature fashion enthusiasts, Eri showed his earthy tones collection with a touch of golden tumpal motifs. The drapery technique he applied in the collection, drapery is his signature, swerved to speak of elegance, the tradability of Toyota Sienta.

On the other hand, Albert presented men and women collection. Using chiffon, silk organza, and satin materials, Albert brought the Chinatown spring ambiance, with classic China hairstyle, stork motifs, pearls twisted together. Petticoat layer become a symbol of spacious rooms Toyota Sienta has.

Penulis: Zea Zabrizkie/Tim Liputan Jakarta Fashion Week 2018
Penyunting: Dolly Sylvia/Tim Liputan Jakarta Fashion Week 2018