Jakarta Fashion Week and The Woolmark Company Brings Wool Innovation to Indonesia Brings Wool Innovation to Indonesia

Entering the eighth year, Jakarta Fashion Week revealed yet another new collaboration. After two years of partnership with Australia-Indonesia Center, who have brought two local designers Patrick Owen and Peggy Hartanto to the Melbourne Fashion Festival, now Jakarta Fashion Week is trying to expand its international fashion reach through a partnership with The Woolmark Company.
 
In order to introduce the new form of collaboration in Jakarta Fashion Week 2016, Femina Group and The Woolmark Company with support from Australia-Indonesia Center held a workshop and seminar titled Naturally Inspiring Wool, Monday [31/8] in the Grand Hyatt Hotel Ballroom, Jakarta.
 
This workshop presents guest speakers Rob Langtry, Chief Strategy/Marketing of Woolmark International, Raj Bahl and Julie Davies on behalf of The Woolmark Company, and Michelle Tjokrosaputro of the Indonesian Textile Association (API) and Cindy Gozali, vice chairman of the Indonesian Association of Garment and Accessories Supplier  (APGAI). These experts then alternately present information about the development of the fashion industry, textile and garment, and the role of wool as a base material for world class luxury wear production.
 
"Australia and Indonesia have worked together in various fields for a long time, including in the fashion industry," said Justin Lee, Deputy Head of Mission of the Embassy of Australia. "Indonesia has a very dedicated fashion community, with high production standards. The presence of Australian wool will answer the public demand that is not satisfied with the rampant of low-quality products from fast fashion." Attended by various fashion industry players, young Indonesian designers such as Toton Januar, Eridani and Vinora also participated in the workshop, as well as senior fashion figures like Carmanita and Merdi Sihombing.
 
The Woolmark Company is a part of Australian Wool Innovation, a non-profit institution that houses 25,000 wool farmers, and has been working for many years to create innovation in the use of wool, especially for creating demand in tropical countries such as Indonesia. In this Wool Workshop, Indonesian fashion players had a chance to see fashion products made with Australian Merino Wool.