Radiant Charm of Lux Star

In celebrating Lux 90th birthday, Lux invites Indonesian woman to exude their charm through their fragrance soap. Their celebration invitation was delivered on Thursday, October 29, 2015, on the sidelines of the event of Jakarta Fashion Week 2016. At the press conference for the #FindingFabulous digital program, Lux also presented the two top artists, Bunga Citra Lestari and Olivia Jensen.

According Oky Andries, Senior Brand Manager Lux PT Unilever Indonesia, as a brand that is concern about the beauty, Lux is present to answer all women needs through luxury fragrance perfume in the series of Lux cleaning products. Bunga Citra Lestari and Olivia Jensen also admitted that bathing is part of their "me time", they feel more beautiful and confident after bathing, especially with fragrance provided by Lux.

With Lux’s journey, which nearly a century, they have working with many famous stars, such as Elizabeth Taylor, Sopia Loren, Raqel Welch, Audrey Hepburn, Aishwarya Rai, to Sarah Jessica Parker. In Indonesia, Lux also worked with Widyawati, Ida Aisha, Sophia Latjuba, Nadya Hutagalung, Tamara Blesynski, Dian Sastro, and now, Bunga Citra Lestari. Lux's experiences which have working with many top stars make them known as "The Stars Soap ".

In addition, beside held a press conference, Lux also held a fashion runway together with Grazia Indonesia, in Grazia Glitz and Glam 2015, which takes place on Sunday, October 25, 2015. At that night which full of Stars, Artika Sari Devi, Marsha Timothy, Atiqah Hasiholan, Ayu Dewi, Titi DJ and other famous stars appears so stunning walk on the catwalk to show the latest collections of celebrity fashion designers.

Author: Hartika Arbiyanti