UBS Gold For Indonesian Fashion

For 34 years, UBS Pusat Emas Model Terbaru, has been acknowledged as the leading gold producer in Indonesia. UBS is also the only local gold brand to establish a collaboration with Swarovski Gems that authorized the release of 18 carat white gold jewelry collection that uses Swarovski Simulated Diamonds. After becoming an official sponsor for the golden crown on Miss Indonesia in Miss World, this year UBS participated in the Lomba Perancang Mode Femina (LPM) 2015, a part of Jakarta Fashion Week 2016.
 
In a press conference held on October 29, 2015 in Jakarta Fashion Week Press Lounge, Erwin Suganda, creative director at UBS said that participation in this LPM proves that accessories, especially gold jewelry also has a major contribution to the fashion industry. The awarding night of LPM 2015 will take place on Friday, October 30, 2015. In Jakarta Fashion Week 2016, UBS Gold Jewellery collection will grace the runway along with the works of fashion designer Albert Yanuar. "We will showcase a series of gold pieces designed by Lydia Cahyono, UBS Jewelry Design Director," said Erwin.
 

On this occasion Erwin also introduced a new UBS collection, bringing newest trends in gold, fusion coloring. This collection uses fusion technology process in the gold coloring, resulting in a modern design with stylish colors.  "In this collection you will see not only white gold and pure yellow gold, but also purple, blue, or can be customized in any colors desirable. Remarkably, the coloring on this gold does not reduce the gold carat values," he explained.