Jakarta Fashion Force

Jakarta Fashion Force: Elevating Jakarta as Southeast Asia’s Fashion Capital

​​A bold step in Jakarta’s journey as a global fashion city, Jakarta Fashion Force (JFF) is a strategic initiative under Jakarta Fashion Week designed to champion local labels with proven strength in design, production, and commercial appeal. This powerhouse program accelerates trade readiness, equipping designers with the tools and networks needed to thrive on the world stage.

Through curated mentorship programs with European fashion consultants, PR campaigns, and dedicated pavilions at prestigious trade shows like Tranoï Paris 2025, JFF empowers Jakarta-based brands to expand their reach and fine-tune their collections for international buyers. The initiative also connects designers with global media, industry stakeholders, and tailored runway activations at Jakarta Fashion Week 2026: Jakarta via Paris, creating a complete 360° fashion activation.

This year’s showcase brings together a remarkable lineup of Indonesian fashion visionaries, including BIASA, Masshiro Atorie, Calla, Studio Moral, ROUNN, Voneworld, Nagita Slavina, and Nadjani. Joining them are three standout labels from the Jakarta Fashion Force Collection Aesthetic Pleasure, PEAU, and SAYA Tales representing the new wave of Jakarta’s cutting-edge design.

The impact is transformative, positioning Jakarta not only as a vibrant creative hub but also as a global fashion capital. By bridging cultural diplomacy with commerce, JFF projects the city’s creative strength on the international stage, reinforcing its influence as a dynamic capital of innovation, culture, and global trade.