Celebration of Change

It is indeed true if people say “We can’t judge a book by its cover”. But, the ‘cover’ itself is still a determinant of each person’s personal branding. When you want to look good, every effort you make will result in maximum. And issues of career and so on are not an exception. By having this spirit Cita Cinta organizes the event Cita Cinta Change-lebration. The event in form of fashion show was held on the first day of the 2014 Jakarta Fashion Week, Saturday, October 19th, 2013 at Fashion Atrium, 1st floor of Senayan City.

Cita Cinta Change-lebration was a place where 12 women were given a chance to have “The Ultimate Makeover”. It was not a usual makeover, as the 12 finalists of Cita Cinta Change-lebration also walked the runway in clothes of Argyle & Oxford, Avanava and (X)S.M.L. They also got a beauty makeover by The Body Shop as well as style makeover by three celebrities: Acha Septriasa, Ayushita and Milliane Fernandez. It got more exciting as there was a live performance by RAN and the show was attended by distinguished fashion bloggers and beauty bloggers.

From the 12 finalists three winners of three categories (Blogger’s Choice, Fashion Editor’s Choice and Best Beauty Avatar by The Body Shop) were chosen. A Beauty Avatar Favorite winner was also chosen from the voting on citacinta.co.id and from SMS during the show.

The winner selection itself had been started since September on the website by the Cita Cinta fashion editor based on the accomplishment, career and overall appearance of the contestants.

(Dessy/Grazia)