Emina Cosmetics Introduce New Brand Ambassador

Fun and playful are the two 'colors' that describes Emina. Yes, Emina is a local brand that is intended for young people who like to play around with makeup. Designed with a lightweight formula, but Emina product retains its fixed coverage and color quality. Coinciding with the largest fashion event in Indonesia Jakarta Fashion Week 2016, Emina presents their surprise for all beauty lovers by launching a new concept and new brand ambassador.
 
Titled "Emina Playground", Emina is trying to embrace customers with a positive message. "Emina is not only a cosmetic brand that encourages consumers to just look beautiful. We want Emina users to accentuate their advantages, appreciate themselves, and have fun with makeup, our products. We invite them to see themselves more positively by using Emina,"said Clarissa A. Gunawan, Emina Brand & Strategic Manager on the press conference in the JFW Fashion Atrium Senayan City, Wednesday October 28, 2015.
 

The new concept also influenced the selection of Emina’s newest brand ambassador. Previously, Emina has introduced young actress Nasya Marcella as the first brand ambassador. Now, their choice lands on rising female songstress Isyana Sarasvati. Isyana is considered to represent the positive spirit that embodies Emina.
 
"From the very beginning – even from the first meeting, I've liked the concept. Emina reflects me in many ways. Perhaps many people, including my fans sees me for being quite girly, but I’m actually the opposite. I can be myself, without casting specific characters. Emina and I have the same positive spirit, "said Isyana.
 
Author: Nadya Paramitha