A Parade Of The Latest Hairstyle

Jakarta, 1 November 2014. L’Oreal Professionel held its first show in Jakarta Fashion Week (JFW) 2015 this Saturday afternoon. Located at Fashion Atrium Senayan City, L’Oreal Professionel reintroduced its flagship range of styling products, Tecni.ART. L’Oreal encouraged women to look more stylish with the best hairdo. To achieve this, the Parisian brand collaborated with Soko Wiyanto, a designer whose creation is synonymous with fabulous fashion full of unique details.

“Many people argue that runway hairstyles are not applicable for daily use. In fact, it is not true. Through ‘Runway to Realway’ theme, L’Oreal Professionel would like to educate our aficionados who want to apply runway hairstyles in their everyday lives,” said Indra Tanudarma in the press conference. Tanudarma is the Senior Education Manager for L’Oreal Professionel.

Wiyanto’s classic party dresses, inspired by the ’50s style, appeared even more stunning thanks to the skilled hands of the hairstylists, Yongki (Irwan Team Hair Design, Jakarta), Mudrick (Ave Salon, Semarang), Titik (Nur Salon, Surabaya), and Verra (Viin Salon, Palembang). The talented stylists were also named as the Top 4 Backstage Hairstylists in JFW 2015. This year, JFW 2015 once more appointed L’Oreal Professional as the Official Backstage Partner along with their Tecni.ART range as the Official Styling Products.

“We believe that a fashionable appearance is not complete without a prime and up-to-date hairstyle. Thus, L’Oreal Professional has become one of the topics in any discussions about hair and fashion,” stated Yola Sutjiutomo, the Business Unit Manager for L’Oreal Professionel.

Through the fashion show entitled Runway Hair Parade, Wiyanto claimed that hairdressing is a crucial aspect in fashion. “Hairstyle influences the results of each designer’s presentation,” declared Wiyanto.