For The Beautiful Things in Life

That’s the purpose of one of the leading fashion retailers in Indonesia from Japan, SOGO Department Store in his showcase in Jakarta Fashion Week 2015, Sunday, 2nd November 2014, at Senayan City, Jakarta. Amusing the audience with ready to wear collection for autumn and winter from international fashion labels such as Lily, FCUK, Mexx, Natural Beauty Basic, Naf Naf, AIIZ, SuperTrash, 22 Octobre, Great Plains, United Nude and a collection from Sunglass Hut. 

Brown, pale green, gray, yellow, orange, and off white are the typical colors of autumn and cold. These colors seemed dominate the collection, but the design and material adapted to the tropical climate of Indonesia.

The show was preceded with a casual and sporty collection, included shorts, short skirts, Capri pants, pencil pants, to casual dress, to hang out with friends. Sometimes it came with a jacket, vest, even coat when the weather getting cold. An evening gown also displayed, generally with short design, simple, but with an extraordinary cutting and sequins accents, to give the impression of luxury and high class.

In the end, six Jakarta socialites, namely Elvara Jandini Subyakto, Joy Roesma, Rubinni Kartohadiprodjo, Alvin Tjitrowirjo, Jessica Sutanto and Zoey Rasjid, have appeared on the catwalk with each distinctive style. For example, Elvara, appeared with ethnic eclectic style in Studio 133 Biyan. Alvin with his preppy style, he wore a shirt from Lindbergh, pants and a coat by RL Premium. Meanwhile Jessica chose femme fatale style with a jumpsuit from BCBG Generation and jacket from French Connection. Inevitably, their appearance made the event more festive.