Indonesia Fashion Forward Glamour Parade

A total of fourteen party and evening dresses with rock, festival, and sporty styles were displayed in LZD Premium show by Lazada Fashion. The show, which was held at Fashion Atrium Senayan City on the second day of Jakarta Fashion Week (JFW) 2015, 2 November 2015, was part of the exclusive launching of LZD Premium Collection by Lazada, the biggest online shopping center in Indonesia. 

Dresses made of luxurious materials such as silk focused on classy details, from ornaments and sequins to sophisticated graphic designs. The combination of metallic accents with black, white, and gray were the dominant colors in various crop tops, jackets, asymmetrical full skirts, straight-leg pants, shorts, as well as overalls which were exhibited. Overall, the collection exuded an edgy contemporary vibe.

LZD Premium offers a limited collection with premium details and fabrics for Indonesian fashionistas. Annually launched during the end of year holiday season, each design is created with a very limited quantity—50 pieces for each of the five countries: Indonesia, Malaysia, Philippines, Singapore, and Thailand.

 

As one of Lazada’s main product categories, LZD from Lazada Fashion has five elegant styles to cater to different tastes of fashionistas. Designed specifically for Southeast Asian customers, the main collection of LZD from LZD Premium was adjusted to Asian body types and created using materials suitable for Southeast Asian climate. To top that, the collection is offered at affordable prices.

Anne-Marie Bodal, the Fashion Creative Director for Lazada Group, stated, “We are proud to present a number of LZD Premium collections for our customers in Indonesia. We believe that fashion enthusiasts here will enjoy the various ready-to-wear apparel, whether it is for parties or for other evening occasions. This new collection motivates us to strengthen our position as an online shopping destination for individuals who adore fashion.”