Keds Chase 5 Big Cities in Indonesia

Jakarta, 4th November 2014. Though a sneaker product, Keds, just did their soft launching on 31 October 2014, they’ve been exist since 1916. Keds enlivened Jakarta Fashion Week 2015 in last Monday.

Presented about 25 kinds of products and themed their collection as “Styling Modernity”, Keds stole the dozen of spectator’s attention. Their fall/winter collection was very flagrant whereas they appeared in a simple packaging. 

Earthy design combined with attractive colors like red, plum, navy blue, gray, burgundy, yellow, deep brown and black, presented the dynamic and cheerful Ked’s characteristics “Indeed, our target is people aged 13 to 25 years, the moment when we love to express ourselves. Moreover, the nowadays young people interested in limited edition, so that’s why Keds never reproduce their product that has been launched in previous season. We always different in every season” stated Johan Sebastian the Senior Brand Manager of Keds Indonesia. 

As a pioneer of global sneaker, Johan believed that Keds can be also global in Indonesia. Store Keds in Senayan is the first store in Indonesia and in the next year, they will open another 25 stores. For Jakarta, Johan is planning to open the store in Plaza Indonesia, Grand Indonesia and Pondok Indah Mall. 

“We are also targeting the five major cities in Indonesia, Medan, Surabaya, Bandung, Bali and Makassar,” said Johan and he also stated that in the end of this year,  there will be grand launch of Keds.