Rinda Salmun graduated with her bachelor's degree in Fine Arts from Bandung Institute of Technology, Indonesia, where she specializes in painting and aesthetic studies. Although fashion has always been one of her greatest interests, in which, she would use some fashion-influenced elements into her paintings. She then completed her Master's degree in Fashion at Ravensbourne College, London. Rinda's experiences include working in the fashion industry in Indonesia, Singapore, and London. From Giles Deacon, Giorgio Armani, Natascha Stolle for Fashion East.
Her work was selected and was distinguished at several prestigious global fashion events, such as Fashion Mavericks during London Fashion Week 2010 and Ringstassen Gallerien Award in Vienna with NotJustALabel.com, collective shows at Jakarta Fashion Week, Indonesia Fashion Week, Long Angeles Fashion Week, Taipei in Style, Malaysia Fashion Week, and other collaborative cross-industry projects with notable industry-leader brands in Indonesia. Moreover, Rinda's collections were also featured on several publications including Alt Cramer's Fashion: 2 books, as one of the designers to watch in the future.
RINDA SALMUN BRAND
Rinda Salmun is a premium women's fashion ready-to-wear label that was first established in 2010 and is based in Jakarta, Indonesia. Rinda's objectivity to create and experiment on art forms through the medium of clothing. As a painter and designer, Rinda's inspirations comes from a mix between the world of fine art and fashion with influences in contemporary fashion trends which are applied on the experimentation of colours, connections of strong bold lines and shapes, illustrations on fabric prints within a style, that accentuates a women's curve and usually by revealing just enough to the imagination; edgy-sultry yet trendy and modernly-conservative. The Rinda Salmun collections are also about defining the ways in which clothes can be at once strong, bold and rather masculine, but also sweet and feminine. Recently, the brand aims to incorporate a more sustainable approach and therefore integrating a new development of artisan fabric from the textile waste within the studio from previous collections and projects, along with wastes from local CMT's into a newly woven material in traditional weaving practice made by local artisan of Magelang, Central Java.