Brand
MORAL is an Indonesian independent fashion label that debuted in February 2013. Under the helm of Creative Director Andandika Surasetja, this label is distinctive amongst its peers with strong storytelling that serves as a foundation for each collection.
Initially offering menswear items such as t-shirts, sweatshirts, and hoodies, MORAL has since transformed its approach in 2016 to focus on unisex apparel with a contemporary and experimental style.
Fashion is a form of expression and MORAL accommodates this need through pieces that always juggle the fine line between conceptual thinking and practicality. Each collection is both creatively daring and yet deceptively straightforward.
Achievement
- First Runner-up of Asia Newgen Fashion Award 2018 by Harper’s Bazaar Asia.
- The Most Innovative Local Brand of New Fashion Force Award 2017 by Jakarta Fashion Week.
