DIGO Designs - Jakarta Fashion Week

Designer Profile

Yonatan Digo Permadi

Brand

DIGO Designs didirikan pada 2016 lewat ajang Lomba Perancang Aksesoris. Jenama ini dimulai melalui produk aksesorisnya yang mengedepankan keterampilan tangan dengan dekorasi beading. Pada 2020, DIGO Designs memulai kembali karyanya lewat custom-made designs, dengan wajah baru dan semangat sustainability. Berawal dari membuat baju dari selimut rajut dari neneknya, Digo selanjutnya berhasil mengembangkan desain baju dengan menggunakan bahan sisa seperti selimut rajut, taplak linen, kain dari stok lama, maupun kain perca sisa dari produksi sebelumnya.

Kini DIGO Designs memposisikan diri dengan berfokus pada custom-made designs yang menganut keberlanjutan dan masih tetap berkreasi lewat aksesoris buatan tangan dengan tingkat kerumitan yang tinggi.

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DIGO Designs was founded in 2016 through the Lomba Perancang Aksesori competition. The label initially focused on accessories featuring intricate handcraftsmanship and beaded embellishments. In 2020, DIGO Designs embarked on a new chapter with custom-made designs, embracing a refreshed identity and a renewed commitment to sustainability. Inspired by creating garments from her grandmother’s knitted blankets, Digo went on to develop designs using reclaimed materials, including knitted blankets, linen tablecloths, deadstock fabrics, and leftover fabric scraps from previous production runs.

Today, DIGO Designs focuses on sustainable custom-made creations while continuing to explore its craft through intricate, handcrafted accessories.

Awards & Achievements

1st Place Junior Fashion Designer Competition 2009
1st Place Surabaya Young Designer Award 2011
1st Place Surabaya Avantgarde Costume Award 2011
1st Place Surabaya Fashion Illustration Award 2012
1st Place Plaza Senayan Palm Award 2012
Semifinalist Lomba Perancang Mode by Femina Magazine 2013
1st Place Lomba Perancang Aksesories by Femina Magazine 2016
Panel Jury Lomba Perancang Aksesoris 2024