Fashion for Health-Conscious Urban Women

Jakarta, 2 November 2014. Health drink brands WRP and Heavenly Blush turned out to have the same target market with designer Billy Tjong and Radio 94.7 UFM: modern and active urban women. Bearing in mind that an ideal body makes every woman looks more fashionable, they collaborated yesterday night to present a fresh and inspiring show at Fashion Atrium Jakarta Fashion Week 2015 in Senayan City.

“U-Rocks! Rock ‘n Roll Meets Fashion” revealed three collections with different themes from “Billy Tjong Online Wardrobe” (BOW), the ready-to-wear label by Billy Tjong. The show started with a collection which featured body fit apparel in bright colors, such as pink and blue. Various body fit dresses, crop tops, and pencil skirts were designed with graffiti motifs commonly found on the walls of unused buildings. 

In the second session, BOW teamed with WRP, a nutritious dairy and biscuit brand, to exhibit a collection aimed for active urban women whose appearance steals the spotlight. All eight outfits in this session—from dresses, pencil skirts, to crop tops—were entirely in bright red.

The last session was intended for active, confident, and health-conscious women. The collaboration between Heavenly Blush and BOW delivered “Drink to Go”, a theme adapted from Heavenly Blush’s slogan. The entire collection was designed in white with artsy motifs in three colors which represented Heavenly Blush flavors: strawberry, peach, and blackcurrant. 

Finally, singer Lala Karmela, who accompanied the course of the show with her beautiful voice, performed her final number to end the last show on the first day of Jakarta Fashion Week 2015 yesterday night.