Fashionlink: Unifying designers and the market

For the third time, Jakarta Fashion Week held Fashionlink (formerly called Buyers Room) located at Senayan City Hall 8th floor, an event set up by Femina Group on Monday, October 26^th 2015. Fashionlink correlate interaction between designers, industry players, as well as fashion consumers, both at home and abroad.

On that occasion, Svida Alisjahbana, CEO of Femina Group said, the mission is getting more factual and Fashionlink is compatible for the fashion industry. "One label was bought by a department store in Europe. This is an example that the program is getting more evident. Fashionlink also set aside in preparation for designers to be better and preferable on international market," said Svida.

The same point mentioned by the Director General of National Export Development Ministry of Trade, Sulistyawati. According to him, Jakarta Fashion Week is a prestigious fashion week in Southeast Asia and designers can promote Indonesia to the international market. Moreover, the fashion ranks second in development of creative industries after food. "The growth of the fashion industry export has increased rapidly which is 8.27 percent. In 2014 has reached 13.93 billion, and until August 2015 have reached 10.46 billion, "he said.

Nowadays local brands such as Major Minor and Toton have entered the ASEAN, Middle East, and European market. "It is a journey that can be done in an instant. We always try to improve better every year. From this year forward, the date of the Fashionlink will be adjusted to the trade, so that buyers could stay longer, "said Svida.

At the peak of the opening, features a parade of fashion from local designers. Light-colored modest fashion ornamented with gemstone details; the design of Dian Pelangi rocks first stage; followed with an asymmetric black and beige fashion by Eridani. Subsequently showcase other famous local designers such as Major Minor, Milcah, Etu by Restu Anggraini, and many more.