It all began in 2009, The founder Istafiana Candarini, Nadya Karina and Afina Candarini hit upon the name Kami Idea. They took the word 'Kami' meaning 'Us' in English and 'God' in Japanese. And they put 'Idea' as the second word, so that their ideas, imaginations and creativities never run dry.
Under the name, they created Fashion Crafting as their first product line. They created bold and unique pieces of accessories before stepping up into the whole Fashion Industry in 2010. They wanted to establish a fashion retail that is more than clothing. It's more a manner, a solution, and an expression of utilizing clothing and accessories to show personality of someone and is undeniably an element in everyone life.
Grow up in Indonesia, they feel the challenge in developing Indonesian heritage that are often neglected. Kami Idea developed as a place where they packed together their vision. Their trademark is their tie dye specialty. And they manage to be the trendsetter and one of Indonesian known brand under the specialty. Concept, product development and production takes place in their comfy bamboo hut in Karang Tengah, Jakarta Selatan.