Designer Profile
Yeri Afriyani
Brand
CALLA is a fashion brand that celebrates bold self-expression through vibrant prints, playful energy, and joyful storytelling. Known for its colorful aesthetic and signature pansy motif, CALLA transforms everyday fashion into a statement of confidence and individuality.
The Story Behind CALLA
At its core, CALLA is about joy. Each collection is designed to bring fun and positivity into daily life, proving that fashion is not just about style but also about how it makes you feel. The debut collection Pansy in The Air brought this spirit to the runway at Modinity Fashion Parade 2025, introducing a new wave of bold, feel-good fashion.
Beyond clothing, CALLA has grown into a community. The #CALLASquad is the heart of the brand supporters who have been part of its journey from the beginning. Together, they’ve turned CALLA into more than a label: it’s a movement built on creativity, connection, and shared values.
Mission & Responsibility
CALLA’s mission is simple: to glam up the everyday and infuse life with joy. With playful prints and expressive silhouettes, every piece is created as a reminder that fashion is a celebration of individuality. The brand fosters inclusivity and creativity, empowering people to be unapologetically themselves.
Concept Behind the Collection
CALLA’s collections are vibrant, dynamic, and full of personality—designed for dreamers, doers, and anyone who embraces the unexpected. From Pansy Don’t Do Messy to bold runway showcases, each drop blends fun with function, proving that fashion is more than an outfit—it’s a statement of joy.
Through its strong online presence on Instagram, TikTok, and Shopee, CALLA connects directly with its community, turning style into an everyday experience of happiness, togetherness, and color.
Contact
Website: www.callathelabel.com
Instagram: @callathelabel.
