Designer Profile
Katharina Inkiriwang
Brand
Masshiro Atorie is the refined evolution of Masshiro&Co, an Indonesian fashion house founded in 2015. Rooted in the philosophy of Creative Simplicity, the brand elevates timeless essentials into modern investment pieces that embody longevity, sophistication, and understated luxury.
The Story Behind Masshiro Atorie
Emerging from Masshiro&Co.’s decade-long journey of purposeful design, Masshiro Atorie marks a bold new era. Drawing from the Japanese word “atorie” (studio), the brand views fashion as an art form where ideas are carefully curated, details are meticulously executed, and simplicity is redefined with depth and intention.
Guided by a commitment to exceptional craftsmanship, Masshiro Atorie creates versatile staples designed to remain relevant and long-lasting, offering a new perspective on understated elegance while staying true to its origins.
Mission & Responsibility
Masshiro Atorie is driven by the belief that everyday dressing should be effortless yet meaningful. By focusing on curated essentials, refinement, and finesse, the brand ensures each piece is not only functional but also investment-worthy.
Beyond design, Masshiro Atorie maintains its values of sustainability and conscious living emphasizing quality materials, purposeful craftsmanship, and timeless design that align with the evolving lifestyles of modern women and men.
Concept Behind the Collection
From signature black-and-white shirting to seasonal collections, Masshiro Atorie offers wardrobe solutions that seamlessly adapt from daily essentials to occasion wear. Each piece is designed with versatility and structure in mind, supporting modern individuals through every facet of their day.
By blending practicality with artistry, Masshiro Atorie positions itself as more than a clothing brand it is a philosophy of elevated simplicity, offering garments that balance function, style, and enduring value.
Contact
Kirana Aisha Rizkianiputri – Sr. Brand Communication of MASSHIRO&Co.
Nomor ponsel: +62 811919693
Email: kirana@masshiroandco.com
