JAKARTA FASHION WEEK 2009/2010
INDONESIA'S ULTIMATE FASHION DIRECTION IS BACK!


Jakarta, November 11, 2009 – Jakarta Fashion Week 2009/2010 (JFW 09/10) is almost here! We are honored to have the Governor of DKI Jakarta, Fauzi Bowo open the festivities, which will take place in the luxurious Pacific Place Mall. As the definitive event that outlines Indonesia’s 2010 fashion trends, Jakarta Fashion Week serves as a vital element in the ongoing effort to consolidate not only Jakarta as a prominent fashion hub in Asia but also to introduce Indonesian Fashion to the rest of the world.

This year, JFW hosts no less than 60 of Indonesia’s top designers from both APPMI and IPMI, not forgetting a bevy of other independents. Renowned designers such as Carmanita, Ghea Panggabean, Poppy Dharsono, Stephanus Hamy, Taruna Kusmayadi, Anne Avantie, Oscar Lawalata, Deden Siswanto, Barli, and Oka Diputra will amaze and entertain fashion enthusiasts with their breathtaking collections.

Aside from highlighting the talents of Indonesia’s local designers, JFW 09/10 is also proud to present a very special collaboration between Indonesia and India. This cultural collaboration merges two equally magnificent events, Festival of India and Jakarta Fashion Week 09/10. Two of Indonesia’s most acclaimed designers, Sebastian Gunawan and Priyo Oktaviano will join two of India’s most distinguished designers Tarun Tahiliani and Malini Ramani in showcasing their interpretation of each other’s cultural wealth at the Gala Dinner Charity Night hosted by Dewi Magazine.

JFW 09/10 is also excited to introduce new and upcoming young designers through the reputable Fashion Design Competition (LPM) 2009. Founded in 1979 by Femina and Gadis magazines, this competition has jumpstarted the careers of many talents such as Anne Rufaidah, Carmanita, Chossy Latu, Edward Hutabarat, Itang Yunasz, Musa Widyatmodjo, Samuel Wattimena, Tuty Cholid, Widhi Budimulia, Sally Koeswanto, and Denny Wirawan. Anne Rufaidah, Carmanita, Chossy Latu, Edward Hutabarat, Itang Yunasz, Musa Widyatmodjo, Samuel Wattimena, Tuty Cholid, Widhi Budimulia, Sally Koeswanto, dan Denny Wirawan. The winner of this year’s competition will receive the opportunity to study at The Fashion Institute of Design and Merchandising, Los Angeles.

We hope that JFW 09/10 will be bigger and better from last year. This is one of the ways for us to champion Indonesian Fashion so that it may be more appreciated by its public,” explains Svida Alisjahbana, Chief Operating Officer Femina Group and Head Director of JFW 09/10.

The Fashion shows will be held from November 14-19 2009 in Pacific Place, Jakarta. Be sure not to miss Dewi Fashion Knights, Pacific Place Show, BRI Prioritas Keindahan Cita Nusantara, Allure Show, Britama & Men’s Health Indonesia Executive Brown Bag Lunch, Parenting Indonesia Model Search 2009, Gadis Presents School Fashion Rocks, CLEO Fashion Award and other exciting events held at our three main locations.

Jakarta Fashion Week, which is held for the second time in Pacific Place is the official fashion event in Indonesia. It delivers a multitude of ideas, creativity and the actual materialization of Indonesia’s best talents. It serves as a platform, which should also inspire not only the critics and consumers but also the movers and shakers of Indonesia’s fashion scene. We are honored to be given the confidence to host this annual event. Hopefully JFW 09/10 will offer added value to the visitors and tenants of Pacific Place Mall as well as the Indonesian public in general,” says Ruth Setyawati, General Manager Marketing & Communication of Pacific Place Mall Jakarta.

Femina Group proudly invites you to join partake and bear witness to the most highly-regarded fashion event in Indonesia.

It’s time for Indonesia to take its rightful place in the global fashion scene.

For more information, please contact:

Dalyanta Sembiring / Zunainah

Gedung Femina

Jl. HR. Rasuna Said Kav. B 32-33

Jakarta 12910

Telp. +6221 526 6666, 520 9370, 525 3816 ext. 4151 / 3062

Faks. +6221 526 2131, 520 9366

email: dalyanta.sembiring@feminagroup.com / zunainah.zunainah@feminagroup.com

www.jakartafashionweek.co.id

www.facebook.com/jakartafashionweek

www.twitter.com/JKTfashion

 

About Jakarta Fashion Week

Jakarta Fashion Week 09/10 is the definitive fashion event in Indonesia, which highlights the talents and creativity of Indonesia’s fashion industry.  This event takes place in collaboration with the municipality of DKI Jakarta, fashion stakeholders and the media. The cultural exchange feature between Indonesia and India as well as the Young Fashion Designer Awards (LPM) segment express JFW 09/10’s efforts to consolidate Jakarta as one of the world’s notable fashion capitals. JFW 09/10 is organized by Azura Activation, an extension of Femina Group. Last year, Fashion TV provided coverage of the event alongside 203 other local and international press agencies in the U.S, Europe, Australia and of course, Asia. Fashion TV coverage consequently puts JFW on equal stature as New York, London, Milan, Paris and Tokyo Fashion Week. The event was also covered by other world-class medias such as the New York Times, ABC News and AFP.

About Femina Group

Femina Group is a lifestyle media company in Indonesia, which houses a multitude of publications and media channels such as Femina, Gadis Ayahbunda, Pesona, Parenting, Readers Digest Indonesia, Cita Cinta, CLEO, Men's Health Indonesia, Dewi, Estetica, Fit, 94.7 UFM Jakarta & Bandung dan Azura Activation. As one of the largest and most established media groups, Femina Group is a vital catalyst in the advancement and promotion of Indonesian Fashion since 1971. Since the beginning, Femina Group has vowed to always remain at the forefront of Indonesian Fashion by continuing to push the envelope whether it be in the form of magazine editorials or the development of emerging talents through various competitive events such as the Young Fashion Designer Awards (LPM). For more information, please visit www.feminagroup.com

About BRI

BRI continues to dedicate itself towards offering the best service for its account holders in microbanking as well as consumer banking. As a bank that builds its reputation on being one of the best in microbanking, BRI attempts to broaden its scope to reach urban communities with a range of consumer banking products that include premium products such as the BRI Prioritas and BRI Platinum Card. For mass banking, BRI offers BRI BritAma Savings, BRI BritAma Junior Savings, BRI Credit Card, and a multitude of BRI E-Banking services such as ATM, SMS Service, Mini ATM Kiosk, Internet Banking and BRI Consumer Credit. Besides focusing on providing the best banking services, BRI is also committed to preserving Indonesian culture. 0.2% of every Platinum card transaction is donated to charity, one of it being the development of Kanoman Cirebon batik through the Nurani Budaya collective. For more information please visit www.bri.co.id

About Pacific Place

Operational since November 22, 2007, Pacific Place Mall Jakarta remains the only exclusive shopping center located in the Sudirman Central Business District. It is uniquely integrated with The Ritz-Carlton Pacific Place Hotel, The Ritz-Carlton Residences, One Pacific Place Office Tower and Pacific Place Residences. The property which stands over roughly 72,348 m2 of landspace, fulfills the need of Jakarta’s urban community for comfort and service. For more information, please visit www.pacificplace.co.id




© 2009 Femina Group